The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.
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Bud Light Boycott Cost Anheuser-Busch Over $1B+ For Country: United States. City: Denton, El Monte, Gilbert, Hialeah, Lakeland
