It only took Amazon 5 years to take over India's online shopping market. However, throughout, they encountered 3 problems: persuading sellers to onboard, partnering with Kirana stores, and localizing their technology.
Amazon people knew that India was huge untapped market, so they better address those problems quick. Here’s how they did it with scrappy, yet effective tactics. It all begin with a chai cart.
Sources
You're busy, I gotchu
0:00 - 3 problems
0:16 - Convincing with chai carts
1:30 - Instant (tatkal) assistance
2:27 - Kirana store frenzy
3:13 - Localizing the technology
4:00 - India's languages
How Did Amazon Get So Big In India? For Country: United States. City: Berkeley, Cypress, Fresno, Round Rock, Torrance
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