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Post Time: 2025-07-20

Jellycat plushies are a Gen Z obsession. The British brand’s sales have increased almost eightfold from 2013 to 2022. Over the past four years, Jellycat Ltd., a 25-year-old British company whose unique plushie designs retail for $11 (for a smiling kiwi) to more than $800 (for a 3-and-a-half-foot bear), has gone from an in-the-know brand beloved by celebrities to one of the internet’s favorite toys. On TikTok, the hashtag #jellycat has been used in almost 143,000 posts, in which users unwrap Jellycat croissants, shop for Jellycat bunnies, clear their bedspreads of Jellycat stars and rainbows and more. Similar posts can be found on Xiaohongshu, China’s Instagram-like app, which has almost 1.2 billion posts tagged #jellycat. On the Reddit community r/Jellycatplush—which has 27,000 members—fans share photos of their collections and solicit name ideas. Read more: -------- Subscribe to our YouTube channel: Subscribe to Bloomberg Originals: Bloomberg Quicktake brings you global social video spanning business, technology, politics and culture. Make sense of the stories changing your business and your world. Connect with us on… YouTube: Breaking News on YouTube:

How Jellycat Plushies Became A Gen Z Obsession For Country: United States. City: Colorado Springs, Dayton, Hollywood, Mesa, Mobile

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