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Wharton marketing professor Patty Williams discusses Super Bowl advertising strategies, the impact of AI in marketing, and how brands use celebrity endorsements and social media engagement to maximize ROI. She explores the cost of Super Bowl ads, the role of emotional storytelling in commercials, and why companies invest millions in Super Bowl marketing campaigns. The conversation also highlights trending Super Bowl ads 2024, consumer reactions, and the evolving digital landscape of advertising. #SuperBowl #ads #superbowlads #SuperBowl2024 #CelebrityEndorsements #SuperBowlCommercials ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: Subscribe to the Knowledge at Wharton YouTube channel:

Super Bowl Ads 2024: Marketing Strategies & AI’s Role In Advertising For Country: United States. City: Chula Vista, Fargo, Grand Rapids, Los Angeles, Santa Clarita

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