Smash hit Barbie is the first billion-dollar feminist film. One might quibble over the details of its message, or note that for all its claims of subversion this is still a glorified ad, a film made by a toy company, Mattel, about one of its bestselling products.
But the fact remains that Barbie was written and directed by a woman, Greta Gerwig; produced by a woman, its star Margot Robbie, and has an explicitly feminist story and message.
The film has been a phenomenon, the first to be directed by a sole woman to pass into nine figures. It has crushed all before it at the box office – especially Christopher Nolan’s Oppenheimer – and enjoyed brilliant reviews.
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